If ever there is a place to present a modern take on classic design, Milan Design Week is that place. The largest annual furniture fair of its kind, Salone, as it’s known, is a hub for the latest in innovative homeware design. This year, London-based studio Raw Edges presented an update to its award-winning collaboration with Persian rug powerhouse Golran on a line of carpets they consider to be a “second reading of the Persian rug." The Lake Collection features floral and geometric designs that shift and transition in color depending on where you’re standing in the room and the amount of sunlight exposure. Inspired by Yaacov Agam, a lenticular artist from Israel who revolutionized optical and kinetic art in the '60s and '70s, the rugs play with color and illusions, appearing vibrant as you are leaving the room and more calming when you enter—the ultimate two-for-one design.

The rug makers use a specific technique where they pile the thread at various heights, gibing the illusion of a change in design as you walk around the room.

Raw Edges is responsible for the lenticular technique (which resembles the shape of an eye) that makes these contemporary Persian rugs so special. The design studio created a method based on traditional kilim, using knots to make piles of varying heights that give the illusion of a change in design as you walk around the room.

A closer look at the intricate design.

Originally the line was launched in 2015, with geometric rug designs exclusively sold in green, blue, red, and gray. The collection earned a number of awards, from the Elle Decor International Design Awards to the Architizer A+A Awards—and with the addition of the stunning floral rugs (available in pink, gray, and green), it's bound to draw even more attention. The bamboo silk and wool Persian rugs are custom-sized on request and available exclusively by contacting Golran.